Imagine Mercedes-Benz @ IAA Mobility 2021

The Mercedes-Benz press event leading up to the IAA 2021: an outstanding example of how real space and virtual elements can be merged and a flagship project for the successful use of modern technologies. The interaction of physical light and augmented objects creates new visual worlds for the viewer on the screen. Our Managing Director Dirk Feuerstein was responsible for the lighting design of the project during his time at rgb GmbH.

Location

Mercedes-Benz branch in Munich

Client

Mercedes-Benz AG

Services

lighting design, specialized planning for rigging and lighting, operating
Tag

Photo credit

Andreas Keller